Brand
Guidelines
2026
The definitive reference for MKP's visual identity — covering brand foundations, color systems, typography, and every strategic business unit.
Brand Identity
MKP's identity is built on trust, precision, and technological confidence. Every visual choice reinforces these values.
Create Interlocking Value in Front End Banking Solutions
MKP connects financial institutions, travel ecosystems, and digital infrastructure into one integrated, forward-looking platform.
Trusted Front-End Banking Enabler for TravelTech & Open Finance
Delivering reliability, ISO-certified quality, and seamless digital experiences across every product and client touchpoint.
Consistent delivery, certified quality, minimal downtime. MKP is the institution banks and governments trust with critical infrastructure.
Data-driven decisions, real-time analytics, adaptive systems. MKP solutions think and respond to the world around them.
MKP products are never siloed. Banking, travel, ticketing, billing — everything connects into one ecosystem.
Brand Personality
Authoritative without being cold. Technically precise without being inaccessible. Bold and confident — we have 25+ years of earned trust to back it up.
Casual or colloquial. Vague or overpromising. Playful to the point of undermining credibility. MKP serves banks and governments — our tone reflects that.
Clarity, precision, and purpose. Every sentence earns its place. We favor concrete evidence (stats, certifications, client names) over abstract claims.
Buzzword stacking, vague superlatives ("best-in-class"), or hedging language. If we can't back a claim with a fact, we don't make the claim.
Global Color Palette
MKP's color system is built around deep authority blue and energetic orange — digital confidence and human warmth in balance.
Primary — Dark Persian Blue
900#2B3499
800#535AAD
700 #7A80C0
600#A2A6D4
500#C9CCE7
400 #DDDFF1
300#F1F2FB
100
Secondary — Orange
900#BC1F16
800#AE3724
700 #D05434
600#F37748
500#F7A175
400 #FBBD91
300#FDDBB6
200#FEEEDA
100
Base Colors
Website Dark Theme Background
Dark cinematic theme used across all MKP website sections. Never use on print or presentation materials.
System Colors
Color Usage Rules
Use #2B3499 as CTA backgrounds, accent shapes, and primary UI elements. The blue carries authority — use it intentionally.
Reserve #F37748 for calls-to-action, highlights, and moments that demand attention. Never use orange as a background.
The MKP palette does not include pink or purple. Any legacy pink/purple gradients must be replaced with the approved blue ramp.
Never place text below 4.5:1 contrast ratio. On dark backgrounds (#060a14), use white or #eef1f8. Never use mid-tones for body text.
Figtree Type System
Figtree is MKP's exclusive typeface across all digital touchpoints. It combines geometric confidence with excellent legibility at every scale.
MKP Logo Mark & Usage
The MKP logomark — a concentric circle with inner ring — symbolizes connectivity, integration, and the circular flow of the financial ecosystem.
Logo Rules
Always maintain clear space equal to the height of the "M" in MKP around all sides of the logo. Never crowd the mark.
Use only on: dark (#060a14, #0a0f1e), brand blue (#2B3499), white (#FFFFFF), or light grey (#F8F8FE).
Never stretch, skew, rotate, or alter the proportions of the logo mark. Always scale uniformly from the original SVG.
The gradient in the mark (purple → blue) is approved only on dark and white backgrounds. No orange, green, or red mark variants.
Strategic Business Units
MKP operates through two primary business units — each with its own personality, color emphasis, and voice — while sharing the parent brand's core identity.
MKP Traveltech
Builds Indonesia's new digital ecosystem for tourism, public transport, and lifestyle — connecting travelers, operators, and banks in a single seamless platform.
MKP Traveltech operates through three product lines — Tessera Lifestyle, Tessera Corporate Travel, and Tessera API — plus a Ticketing Management System, Boarding Management System, and Billing Management System.
Brand Color Emphasis
#2B3499
#535AAD
Purple→Blue
#C9A84C
#F37748
Voice & Tone
MKP Traveltech speaks to operators, banks, and travel agencies. The tone is confident and forward-looking — we're building the next layer of Indonesia's travel infrastructure. Reference real deployments (PELNI, BP Batam, Besakih Temple) to ground claims.
Product Line Branding
Ready-to-deploy lifestyle inventory for mobile banking, fintech, and telco via microsite/webview. Embedded into BCA, BRI, DANA, GoPay.
Complete travel management for companies and agencies. Centralized booking, WhatsApp approvals, deposit/credit, QRIS, and analytics dashboard.
Two-way inventory exchange — export local supply globally, integrate international inventory locally. Partners: Trip.com, Distribusion.
Unified online + onsite ticketing ecosystem. Connected to mobile banking, real-time dashboard. Deployed at Pura Besakih and beyond.
First local company certified under SE-DJPL No. 33/2023. Pioneer of self-service kiosk for seaport ticketing. BP Batam, PELINDO, Sampalan.
MKP Mobile
Delivers end-to-end Bank-as-a-Service solutions — front-end applications, middleware engines, and core banking systems — for banks, fintechs, rural banks, and cooperatives.
MKP Mobile powers the financial operating layer for a new generation of Indonesian banking — from rural BPR mobile banking to enterprise merchant apps, from Core Banking Systems to parking payment terminals.
Brand Color Emphasis
#2B3499
#1F2683
Blue→Teal
#F37748
#A2A6D4
Voice & Tone
MKP Mobile speaks to bank CTOs, BPR directors, and fintech product leads. The tone is measured and precise. We don't hype — we demonstrate. Reference compliance certifications, integration numbers, and specific bank names (Mandiri, BRI, BCA) to establish credibility.
Product Line Branding
Strengthens rural BPR digital services via mobile banking, Apex support, QRIS. Basic Transaction Banking + Lifestyle features.
SDK connectivity for ATM functions — balance check, transfers, cash withdrawal. Integrates directly into BPR mobile apps via lightweight module.
Supplies digital products to mobile banking + institutional apps. 6M+ hits, 1T+ IDR annual transactions. Partners: Bank Jakarta, Bank Neo Commerce.
Non-travel digital products — eSIM, cinema tickets, Zakat, Deposito, Saham, Reksadana, Emas, PPOB. Embedded in mobile banking platforms.
Mint is the only MKP sub-unit with a standalone color identity. The green signals freshness, lifestyle, and everyday spending — distinct from the authority blue of the banking stack.
Electronic retribution system connected to bank payment channels. Covers Water Billing, Waste Billing, Retribution, and Student Billing in a single monitoring dashboard.
Uses parent MKP brand with blue primary. Government/institutional tone — emphasize reconciliation efficiency and bank connectivity.
Omni payment channel — QRIS, Debit, Credit, Prepaid. Auto settlement, dashboard analytics, TMS integration. Accepts e-Money, TapCash, BRIZZI, Flazz.
Uses parent MKP brand in full. No separate sub-unit color. Deep navy hardware + white logo on physical terminal.
Tap-in/tap-out with multi-issuer single settlement. Accepts e-Money, TapCash, BRIZZI, Flazz. Deployed in malls, hospitals, industrial sites.
Uses parent MKP brand. Hardware is deep navy + white MKP logomark. Signage uses approved logo on dark background.
Banking Anywhere Digital Anybody. Full core banking for BPR, LPD, and Koperasi. Deposits, loans, accounting, risk, compliance (BSP FRP XML). Multi-tenant, multi-branch.
BADA uses a dark-to-mid blue interface with ocean/starfield imagery — conveying depth, security, and scale. The tagline "Banking Anywhere Digital Anybody" is inclusive and empowering. The color palette is deep navy (#0A1628) with the MKP teal (#4ECDC4) for interactive elements.
Agent banking via mobile + Android EDC. PPOB services for the unbanked. Tracking approval, branch/region user management, performance monitoring.
Part of MycroBank product suite. Uses MycroBank brand with Laku Pandai module label. Approachable, inclusive tone — targets agents and underserved communities.
Brand Specifications
Certification Badges
ISO certification badges must appear on all official documents, presentations, and the website header. Use the approved badge images — never recreate in text.
9001
ISO
27001
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