How Serangan Harbour Scaled Premium Passenger Traffic with an Integrated Digital Ecosystem
Tonton VideoSire Angen, Serangan Harbour located in Bali, serves as a key gateway for premium fast boat routes connecting travelers to Nusa Penida, Nusa Lembongan, and Gili Lombok.
With over 260,000+ annual passengers and 62 operators, the harbour plays a critical role in supporting high-value tourism flows.
However, as traffic volume increased, operational complexity grew
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creating challenges in managing transactions, passenger flow, and operator coordination.
Tantangan Yang Dihadapi
Unintegrated Boarding Management System
Serangan Harbour previously operated without a centralized boarding system, leading to fragmented processes across operators. This resulted in inefficient passenger handling, limited control over boarding flow, and higher operational complexity.
Lack of Integrated Travel Insurance
Travel insurance was not embedded within the ticketing or boarding journey. This created gaps in passenger protection, compliance risks, and missed opportunities for value added services.
No Dedicated Flow for Premium Passengers
There was no structured passenger flow or dedicated gate system for premium services. This caused inconsistent service experience, congestion, and inability to differentiate high value passengers.
Fitur MKP yang Digunakan
MKP implemented a centralized boarding system fully integrated with Ditlala Republic of Indonesia and travel insurance providers. Enabling real-time validation, compliance alignment, and seamless passenger processing in one unified system.
MKP boarding management system became the first boarding system certified under SEDJPL Regulation No. 33/2023. Ensuring regulatory compliance, operational standardization, and increased trust from operators and authorities.
A centralized manifest system capturing complete passenger data across operators.Providing accurate, real-time visibility for monitoring, reporting, and decision-making.
Hasil Setelah Bekerjasama dengan MKP
Passenger traffic increased significantly after system implementation. Demonstrating improved capacity handling, efficient flow and ticket validation, with stronger demand capture.
Structured boarding flow and systemized validation reduced friction and waiting time. Delivering a faster, more seamless, and premium travel experience.
Unified system across multiple operators reduced manual processes and inconsistencies. Resulting in streamlined operations, reduced errors, and better coordination.
with Real-time passenger and transaction data became accessible through centralized systems. Allowing the Head of the Department of Transportation, provincial government, relevant authorities, and business owners to monitor operations in real
Tanggal Publikasi: April 10, 2026
